THE CHALLENGE:
Coors Light was ready to impress West Hollywood (Los Angeles) by dressing a regular bus shelter in a unique and innovated way.
the solve:
The result is a four piece concept showcasing the refreshing feeling of drinking a Coors Light.
Background: The background features the standard Coors Light branding, focusing on the cool feel of the mountains and cleverly cropped “C” mark.
3D Prop: The prop is a large can of Coors Light appearing to pour beer into the pint glass image within the video panel.
Video Panel: The 3D prop and video collaborate by creating the perfect pour.
Neon Glow Sign: The Neon Glow Sign is the cherry on top. It’s purpose is to be attention-grabbing during the evening hours.
Overall, the 3D Prop and Video Panel encourage the audience to engage with the shelter thru the use of their own social media platforms, resulting in additional marketing.