THE CHALLENGE:
Greenridge Farm produces all-natural, high quality deli meats and cheeses from local resources. They pride themselves on the simplicity of their ingredients. When presented with the opportunity to sell their product in major retailers, Greenridge Farm decided to launch their first Out Of Home Campaign.
THE SOLVE:
With the idea of exposing their ingredients and encouraging viewers to trust the simplicity of Greenridge Farm’s product, we launched the “check our labels campaign,” which resulted in the following tag-lines:
“What is in your meat?”
“Check our labels, we dare you?”
“Grab and go healthy”
In addition to the tag-lines, we used effective imagery and extensions to attract the target audience.
The campaign is on display throughout the Chicagoland area, including major highways leaving and entering the City.
