THE CHALLENGE:
Instituto Cervantes desired to increase enrollment for their Fall Semester. Located in downtown Chicago, they wanted to advertise on a platform that had high visibility and positioned near their learning center.
the solve:
Utilized a bike share in a high foot traffic area to host the perfect campaign for Instituto Cervantes.
Using a playful tone in the tag-line and image.
”Stop saying you only know un poquito de español.”
The campaign was well received, and Instituto Cervantes achieved a higher level of enrollment.