THE CHALLENGE:
Motorola’s Moto z³ stands apart from the competition due to its long lasting battery life. Motorola wanted to appeal to young adults that live a busy life and that may not always have time to stop to recharge their mobile devices.
THE SOLVE:
“Made to last all weekend,” was designed to be a bright and fun campaign.
It shows the freedom to have a device that will keep up with a socially driven lifestyle. The image implies the user can say goodbye to worrying about their phone’s battery life and can just enjoy living their life in the moment.
